What if the most powerful AI in your practice still isn't the thing winning your cases? Sara Cordrey, CEO and co-founder of the legal AI platform Parambil, built with chief medical officer Dr. Ralph Horwitz, argues that technology is leverage—not a substitute for a lawyer's judgment or for the medical record itself. Drawing on her McKinsey work analyzing gaps in patient care, she explains how purpose-built AI helps trial lawyers rip through records, reorder how cases get worked up, and surface i

Most law firms treat revenue as their north-star metric. Ben Gideon and Jeff Wright argue that's a cop-out — and make the case for a sharper one: qualified cases. They break down the front-end engine Gideon Asen built to generate them: the Intake, Evaluation, and Core Case Unit (IECU), which vets every new inquiry so the firm's trial lawyers never spend time on cases that aren't worth it. Ben lays out the four goals behind the unit — and why it should ultimately fund itself. Jeff shares how the

Attorney compensation is today's topic, and Ben Gideon and Jeff Wright pull back the curtain on a structure most law firms don't use. When Ben and his partner Taylor founded Gideon Asen, they made a conscious decision never to create a path to equity partnership. Ben explains the "agency cost" problem that sets in once ownership gets too diffuse, then walks through their first bonus system's costly failure — arbitrary payouts that bred resentment instead of goodwill. Jeff and Ben unpack the curr

Jury consultant Robert Hirschhorn built his career on a promise to his late wife and mentor, Cathy Bennett: make her tools accessible to lawyers who couldn't otherwise afford them. That promise became VerdictHub, an AI tool that runs venue-specific surveys using the equivalent of 500 "digital jurors," with results delivered in three days for $3,000. Robert joins Ben Gideon and Rahul Ravipudi to break down when a two-minute voir dire can outperform an hour-long one, why he's reversed course on ju

Most law firms are run by great lawyers who've never been taught to run a business — and that gap shows. Mason Alley, Jess Spino, and Carla Cornish of the Injury Board, a 25-year invite-only national network of plaintiff personal injury firms, join Ben Gideon and Jeff Wright to share what separates firms that thrive from those that stall. They tackle the biggest operational challenges facing member firms, why treating your firm as a sellable asset changes how you run it, how private equity is ci

Every function in your law firm — from medical records retrieval to marketing to financial reporting — is either something you should own or something you should hand off, and getting that wrong can grind your practice to a halt. Ben Gideon and Jeff Wright break down the strategic framework Gideon Asen has developed through years of trial and error: insource the work that defines your firm's value and builds competitive advantage; outsource the rest. Ben walks through three specific rules for wh

Every trial training promises the answer. Sharif Gray spent four years attending them all — and discovered the real lesson is that there is no one answer, only the toolkit you build for yourself. A Virginia Military Institute valedictorian and UVA Law graduate, Sharif joined forces with partner Gray Broughton to build a seven-lawyer firm — five former JAG officers, six former prosecutors. He shares how he won a $20 million verdict on a case with no catastrophic physical injury, battled a hostile

What would a 2,500-year-old military strategist say about growing a law firm? That's the lens Ben Gideon, founder of Gideon Asen, reaches for when he reads Sun Tzu. In this episode, Ben and Gideon Asen COO Jeff Wright distill timeless principles from the writings of Sun Tzu and apply each one directly to law firm strategy. They explore how to win clients without costly head-on competition, why attacking a rival firm's weak intake systems beats fighting on their own turf, how to identify undefend